That would be me. Learn more about customer-based marketing communication and what I have to offer. … [Read more...] about Hire an incredible director of marketing communication
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The most powerful lever to get the results you want
There are a lot of tactics to attracting attention on the Internet. You might use pay-per-click advertising, banners, backlinks from trusted sources, a visible presence on social media sites. But attracting attention is only the very first part of the game. Whether you're on the Web or using more traditional media, you don't just want to capture … [Read more...] about The most powerful lever to get the results you want
Build a better elevator pitch
We all know what an elevator pitch is, right? You’ve got 20 seconds to sell something as the elevator goes from the lobby to the 8th floor. What do you say? Sales pros, entrepreneurs looking for venture capital, chamber of commerce networkers scrounging for customers (even though every one of them is there to sell, not buy)--an elevator pitch is … [Read more...] about Build a better elevator pitch
Welcome to the brave new world
Remember that little Meatball Sundae post I made, about how you do something that isn't very smart and it's spread enthusiastically by millions of typing monkeys all over the Internet? If only I'd had the benefit of this example. (With thanks to Burns Auto Parts for the pointer, and their link.) Well-known site steals an image from Flickr … [Read more...] about Welcome to the brave new world
