Hugh McLeod announces that after the distraction of well-paid, interesting, rewarding work that's burning him out, he's going to refocus his attention on his cartoon blog, for which he makes basically peanuts. So he'll be scaling back what's probably a gigantically sweet deal with Microsoft. Scaling back the sexy, rewarding and highly visible work … [Read more...] about In Praise of Crazy Shit
remarkable
Nanomarketing
The always interesting Hugh McLeod, also known as Gaping Void, has some thoughts on micromarketing. He's found that the smaller the "events" he organizes for Stormhoek (the small winery he promotes), the more he gets out of it. One way to make an impression is to throw a schmoozy, boozy meat market, invite Paris Hilton to show up for 20 … [Read more...] about Nanomarketing
Can Anything Remarkable Survive Your Approval Process?
When you're creating content for customers, it's smart to put it in front of a few people before you distribute it widely. But a common and serious pitfall in professional communications is letting everyone and her Aunt Mary look over materials, each feeling free to add a critique. The VP of marketing doesn't think it's sexy enough. The accountant … [Read more...] about Can Anything Remarkable Survive Your Approval Process?
The Absence of Fear is not Courage. The Absence of Fear is Mental Illness.
I am awfully pleased for my friend Naomi, who made the front page of Digg yesterday with this post: What to do when you're scared sh*tless. (Sphinn censored the name by dropping the last word, respectful asterisk and all. How sad is that? It's also a study in what differentiates a great headline from a mediocre one.) For those who will read … [Read more...] about The Absence of Fear is not Courage. The Absence of Fear is Mental Illness.
