A lot of people new to social media wonder if there are any rules, and if so, what are they? You'll be glad to know that yes, this frontier isn't quite as wild as it looks. Even in these relatively early days, there's a healthy set of conventions, laws and norms. Just like the original ten, these won't keep you out of every kind of trouble, but … [Read more...] about The Ten Commandments of New Social Media
remarkable
Martin Luther King’s “I Have a Dream”
Today is the official U.S. celebration of Martin Luther King day. Every child in the States older than four can hear Dr. King's "I have a dream" speech ring in their ears when his name comes up, so this might be a good day to look at Dr. King's message--not only its content, which virtually every civilized person today agrees with, but … [Read more...] about Martin Luther King’s “I Have a Dream”
Is Your Tactic Remarkable, or Just a Gimmick?
Putting a dollar bill in your direct mail advertising was a great gimmick when people started doing it. There's a lot of energy in physical money, and for awhile it was a terrific way to attract attention. Some marketers even used $20 bills for certain highly targeted campaigns. One high roller is reputed to have used $100 bills, sent via FedEx, in … [Read more...] about Is Your Tactic Remarkable, or Just a Gimmick?
Relationship Marketing Series #3: Come Out of the Closet
A young blogger recently came out of the closet. Her long-term relationship had just fallen apart, she was heartbroken, and she just didn't want to keep up any more pretenses. The interesting part wasn't coming out about her sexual orientation. Anyone who still cares about that is someone you can definitively do without. (Not counting your … [Read more...] about Relationship Marketing Series #3: Come Out of the Closet
