By Sonia Simone A lot of us put significant energy into keeping it safe. We don't want to do anything that wouldn't be tasteful. We don't want to do anything that would get on anyone's nerves. And we truly, madly, deeply don't want to make any mistakes. If we get a complaint or some crabby feedback, we scurry back and "fix" what we … [Read more...] about The Hidden Cost of Playing It Safe
remarkable
What Do You Really Do?
By Sonia Simone Ittybiz is one of my two or three favorite blogs, and one of the few I read religiously every day. She helps small businesses with their marketing, and she has an amazing ability to cut through people's self delusion and help them figure out what they really do. Naomi gave us five questions to answer--privately for ourselves, … [Read more...] about What Do You Really Do?
Relationship Marketing Series #5: Pay Attention
Remember we talked about my friend Jon's dictum: "Show up, pay attention, don't lie?" I've already talked about showing up; today, I'll share a few thoughts on paying attention. There's hardly anyone who won't benefit from spending more time on this. It's the cornerstone of at least one major world religion, and the watchword for everyone from … [Read more...] about Relationship Marketing Series #5: Pay Attention
How You Will Make Your Fame and Fortune
Godin recently pointed to a page of color choices that would "change your life. A lot. For the better." I clicked through expecting something at least mildly earth-shattering, and found about a dozen nice color palettes. Life: not changed. I mention this only because it makes me just a little glad that Godin is not great at … [Read more...] about How You Will Make Your Fame and Fortune
