Image by mape_s CSR is the hot new acronym in corporate PR, standing for Corporate Social Responsibility. Essentially, the idea translates into companies taking care of issues other than their own immediate financial interests--the environment, worker safety, the health of surrounding communities, etc. It's certainly not a new idea, but it's … [Read more...] about Make Compassion a Competitive Advantage
PR
Is Social Media Better for PR or for Marketing?
Image by emdot. Somewhere along the line, a strange distinction grew up between PR and marketing. Each side tends to hold its own set of not-very-realistic stereotypes about the other. (I won't make enemies by describing them here.) I can't tell you how many times I've heard PR pros say "That's just marketing," and marketers say … [Read more...] about Is Social Media Better for PR or for Marketing?
Does Your Agency Make these Boneheaded PR Mistakes?
Something's in the air lately. I've seen a good half-dozen vitriolic blog posts this week about clueless PR pros, ham-fisted pitches, and birdbrained astroturf attempts. And while a journalist just throws a bad pitch away and rolls her eyes, a blogger will take positive glee in blogging your cluelessness for all to see. The Long Tail's Chris … [Read more...] about Does Your Agency Make these Boneheaded PR Mistakes?
