Content marketing has been a hot buzzword for awhile now, but it’s tricky to pull off until you understand this context. Once upon a time, combining relationship-building content with solid sales strategy was a weird idea. Now it’s pretty mainstream — but a lot of folks are still missing the underlying context that makes it work. … [Read more...] about The Context of a Successful Content Strategy: The Harpoon and the Net

What’s one of the biggest constraints that keeps us from doing the things we want to do? We don’t have the time. Here are some thoughts on how to manage that. Remember when the internet was going to give us all the free time we could imagine? Yeah, well. Not so much. In this 27-minute episode, I talk about: Why multitasking is the … [Read more...] about My #1 Time Management Tip: Don’t Multitask; Compartmentalize

This week I want to talk about the values, practices, and principles that help us build “escape pods” from whatever is not serving us. And I’d love to hear your take! I’ve been thinking about the themes or principles that I’ve seen to be most useful for people who are building businesses, including “side … [Read more...] about The 7 ‘Escape Pod’ Principles (Help Me Write My Book!)

Great content creators are made, not born. It takes a mix of a well-chosen topic, smart content strategy, attention to craft, and lots of personality. Then, as Rosanna Pansino would say, just Put it all together! Ro Pansino’s YouTube cooking show Nerdy Nummies has millions of fans of all ages. Where else are you going to learn how to make … [Read more...] about Things I Love / Things I Hate #3: Nerdy Nummies and Crummy Content