Is an “abundance mindset” the same thing as wishing really hard and making something magically appear? I don’t think it is. Here’s why … As you may have seen in my podcast a couple of weeks ago, my friend Julie Cairns’ documentary The Abundance Code has been premiering for free in the past week. (And I’m … [Read more...] about The Difference Between Mindset and Wishful Thinking
Podcast Episodes
Confessions of a Pink-haired Marketer: A Podcast with Sonia Simone
Things I Love / Things I Hate #4: Trade Secrets, Transparency, and Lemonade Stands
When is it smart to keep your business’s “trade secrets” — and when should you blow them up? How much sharing is too much? As I was writing a quick introduction to Rand Fishkin over on Copyblogger, I got to thinking about this “transparency” buzzword. When is it good business to play your cards close to the … [Read more...] about Things I Love / Things I Hate #4: Trade Secrets, Transparency, and Lemonade Stands
Should You Swear on Your Blog?
Language is complicated, and in the context of shifting cultural norms, it gets even more complicated. So the question comes up: Is it OK to swear in our content marketing? We had a bit of a dust-up on Copyblogger a few years back, and every once in awhile the topic comes back up again. The question: Who decides what kind of language is … [Read more...] about Should You Swear on Your Blog?
Up All Night to Get Lucky: Sonia’s in a New Documentary!
No, it’s not a simplistic “Secret,” but there are some very pragmatic benefits to adopting a mindset of abundance. I’m going to be in a documentary! It’s called The Abundance Code, and it’s about folks who have worked through varying kinds of constraints and found a more fulfilling path. (Both financially and … [Read more...] about Up All Night to Get Lucky: Sonia’s in a New Documentary!