An interview with Ryan Levesque, author of Ask, about what makes people buy — and how to benefit our businesses by giving people more of what they want. Author Ryan Levesque talks about ideas from his new book, Ask. He looks at how to understand our audiences more deeply, how to scale that understanding, and how to use that knowledge to … [Read more...] about How to Uncover What Your Audience Wants to Buy: An Interview with Ryan Levesque

The truth is, I’m a natural disaster. Left to my own devices, I’d eat pie and play Minecraft all day. And yet, somehow I’ve figured out how to be a grown-up about the things that matter. Here’s how … Some people are naturally productive. Naturally organized. Naturally get the important things done, every day. They … [Read more...] about Productivity for Flakes, Head Cases, and Other Natural Disasters

Saying that the internet isn’t working for us is like saying the solar system isn’t working for us. It’s our job to learn how it works, and then learn to be smart about working with its nature In this episode, I talk some lessons I’ve learned from being on the social web for 26 years now. Which is, yes, a pretty darned long … [Read more...] about 8 Harsh Truths about Social Media (and 1 Pretty Awesome One)

Three really smart questions from the audience … and some in-depth answers This week I’m crazy lucky to have three big questions from Authority, our community of content marketers. Major thanks and kudos to David, Julie, and Mike for the food for thought … In this 22-minute episode, I talk about: How long it takes to make a … [Read more...] about 3 Juicy Marketing Questions Answered