A note about John T. Unger! She is now Rachael Que Vargas. Here's what she had to say about the transition: Rachael Que Vargas is the creative genius who lived inside of John T. Unger for 54 years, providing their best ideas. The same artist you’ve known but female, refashioned and a force of nature in the best possible way." Note: … [Read more...] about Business and Marketing for Artists and Creative Workers, Part Two
Podcast Episodes
Confessions of a Pink-haired Marketer: A Podcast with Sonia Simone
Business and Marketing for Artists and Creative Workers, Part One
John T. Unger is one of the few — an artist who makes a living from his work, without the traditional gallery system. He also didn’t win a fat grant, or find a rich benefactor. Instead, over years of disciplined work, he found a way to create art that satisfied him creatively while also finding a home with happy buyers. And he’s … [Read more...] about Business and Marketing for Artists and Creative Workers, Part One
The 3 Types of Trolls You Meet Online (and How to Deal with Them)
Internet trolls: the cockroaches of the web. They’re gross, they’re unsettling, but sometimes, there they are, scurrying across the floor in front of you. Here’s what to do about it … If you spend any time online, and especially if you establish authority in your topic, you’ll eventually have to deal with a … [Read more...] about The 3 Types of Trolls You Meet Online (and How to Deal with Them)
The 7 Circles of Belief that Drive Customers to Your Business
Nearly all of us make decisions based on our beliefs — including decisions about what to buy and which businesses to connect with. The 7 Circles of Belief are a spiral path that can bring customers or clients ever closer to your business. Belief binds us together, often creating micro-tribes within our larger communities. And people want to … [Read more...] about The 7 Circles of Belief that Drive Customers to Your Business