I got a fascinating question on Twitter: How do I handle a mismatch between my writing voice and my company’s writing voice? Is there any way to reconcile? Voice is one of those things writers obsess over — how to make it stronger, clearer, more distinctive. Voice is what makes your writing different from anyone else’s — … [Read more...] about A Question of (Writing) Voice: How to Strengthen It, How to Shape It

Therapist, writer, coach, businessman, iconoclast: Bill O’Hanlon has a complicated resume. Bill O’Hanlon is someone who approaches life and business with a lot of curiosity and humor. Bill and I got together to talk about his passionate approach to business, therapy, and life. In this 22-minute episode, Bill and I talk … [Read more...] about Deviance, Obsession, and Sharing Your Gifts with the World: A Conversation with Bill O’Hanlon

It’s always been part of the web — but we’re seeing more of it than ever. What does it mean to live in this environment of constant social inflammation, and how does it affect what we bring to our web content? This session offers more questions than answers, but I’ll talk about some of the approaches and practices that I … [Read more...] about Is Hypersensitivity the New Fascism?

What’s the best thing do about Google’s “duplicate content” penalty on our sites, especially for sales pages? How do you stand out with a general advice site? And where should we start with a brand-new content site, when we’re not sure what kind of authoritative content to create? These were three great questions from … [Read more...] about Q&A: Duplicate Content Worries, and Other Questions from the Audience