Anyone can share shiny, happy news in their content — but when it’s time to deliver something less positive, you want to think carefully about how you present the message. In this session, I break down a well-crafted “negative” message, and pull out the elements that make it work. I also talk about the psychology of … [Read more...] about How to Turn Bad News into Happy Customers

Don’t you love those Internet facts? You know, the ones that aren’t facts at all, they’re fodder for our own confirmation bias, and weapons in the Outrage Wars. In the early days of the social web, we thought that bringing people together would create a knowledge utopia. What we got instead was a battleground of competing ideas … [Read more...] about How to Avoid Getting Sucker-Punched by Internet ‘Facts’

Great content and copywriting builds emotional resonance. But how does that happen? And do you need to be a “genius” writer to create it? Handling emotion in your writing is a favorite topic of many writers — from novelists to copywriters and including those of us who write content for the web. But sometimes we mistake … [Read more...] about Bringing More Emotion into Your Writing — From the Inside Out

Jerod Morris, our VP of Rainmaker.FM, shares some lessons from what may be our most ambitious content initiative ever. It should always make you nervous when Copyblogger’s founder and CEO, Brian Clark, tosses an idea around. His ideas have a way of turning into “unyielding freight trains” of business energy. In this case, … [Read more...] about A Behind-the-Scenes Look at the Rainmaker.FM Digital Business Podcast Network