If you feel like you need to choose between idealism and getting your bills paid, look again. If you’re getting along financially but compromising your own beliefs, you’re going to make yourself sick and miserable. Or if you’re leading some kind of “pure” life but suffering a lot of financial stress, that’s not … [Read more...] about Finding the Balance Between Pragmatism and Your Ideals

Marketing today, especially online marketing, is all about intersections. So don’t think about doing content or email or multimedia or social — they’re all woven together into one cohesive experience for your customer. This one is a riff on a talk I gave last week at the Inbound conference in Boston. It’s not an exact recap … [Read more...] about What Happens at the Crossroads of Content and Social Media

There’s a new article every day claiming that this or that tool “doesn’t work” to market your product. Sometimes it’s a fair statement … and sometimes it isn’t. In this ranty little episode, I talk about how to use Facebook (or any other tool or platform) in a smarter way, and how different communication … [Read more...] about But Facebook Doesn’t Work For … (waily waily)

Creativity is a wonderful thing. You get to make something out of nothing, have a fascinating life, bring brand-new ideas and expressions into the world. But a creative soul can sometimes make one thing tough: marketing yourself and your work. In this session, I talk about some ways that creative folks (especially writers) can get more comfortable … [Read more...] about Marketing for Writers and Other Creative Souls