A few tweaks and checks can often boost a piece of written content about one “grade level.” In other words, if it starts out “good,” this will take it to “very good.” Here’s the process I use. No, this isn’t a “write a blog post in seven minutes” podcast. It’s the process I go … [Read more...] about The 7-Minute Content Makeover

Content Marketing can be a powerful way to increase your influence and authority. And, as always, along with power comes responsibility. As writers and content creators, I would argue that we can and should make the world — and the web — a better place. Assuming you have the major stuff covered (you’re not killing people, … [Read more...] about 7 Commandments of Professionalism for Content Marketers

Success certainly doesn’t have to make you crazy, unhappy, or selfish. But sometimes it does play out that way. I don’t know much about being a millionaire, but I’ll bet I’d be darling at it. ~Dorothy Parker There are plenty of advantages to material success. But it’s smart to keep your focus on the practices and … [Read more...] about Staying Grounded on the Road to Success: A Conversation with JB Glossinger

Today’s podcast might seem like a “soft” topic, but it also ties tightly to serious pragmatism about how to reach your goals — and more to the point, what reaching your goals is going to do for you. Everyone wants a little more success, and everyone has goals they’re aiming for, but the quality of your life can be … [Read more...] about Minimalism, Success, and How to Be a Big Shot