Anyone can share shiny, happy news in their content — but when it’s time to deliver something less positive, you want to think carefully about how you present the message.

In this session, I break down a well-crafted “negative” message, and pull out the elements that make it work. I also talk about the psychology of pricing, and what your prices communicates about your business.

Also in this 26-minute episode …

• A masterful example of a price increase
• The formula (yes, there is one) for effective persuasive content
• A more advanced way to handle the “reason why”
• How to go deeper communicating values (and when not to)
• The awe-inspiring power of dessert

Listen to Confessions of a Pink-Haired Marketer below …

The Show Notes

• Saddleback’s cult classic How to Knock Off a Bag video
• A great post about a price increase (of all things)
• Robert Cialdini’s excellent book Influence
• My Copyblogger post about how expressing your values in your content can provide all kinds of business advantages.