I meet so many businesspeople who have great ideas, strong execution, and a great passion for delivering value to their customers. The missing ingredient is sales. They hate selling or they're terrible at it—or, most typically, both. Yes, you can outsource selling—but usually you have to be good at it first. You have to unlock the messages that … [Read more...] about Are you a barracuda or a clownfish?
They’re breaking my heart
I have a love-hate relationship with Levenger. Whoever writes their catalog copy has some kind of secret window into my psyche. Who else knows how much I want 3x5 cards that won't feather when I write on them with a fountain pen? Who else would dare dream I would pay $8 for a pad of paper? Or that I have a deep-seated passion for grass green … [Read more...] about They’re breaking my heart
101 ways to get more traffic
This is a good example of linkbait—101 ways to get more traffic. Don't you want to click through right this instant and start getting some useful ideas? My favorites are #20 ("do not be boring"), #89 ("break a record or shoot to be in the Guinness world records for something"), and #84 because a profanity filter put asterisks … [Read more...] about 101 ways to get more traffic
You are perfectly normal. Those other people are way messed up.
There's a nearly universal fallacy among human beings—what Freud called the "illusion of central position." We assume that our own individual set of stories, preconceptions, experiences, loves, hates, and all our other human characteristics fall right in the middle of the human experience. We are the perfect center of the bell curve. For … [Read more...] about You are perfectly normal. Those other people are way messed up.
