Firefly fanatics know where that line comes from—Mal Reynolds, the dashing captain of the spaceship Serenity. If Star Trek was just too goody-two-shoes for you, or if you've been pining for more of Joss Whedon's archly quotable dialogue since Buffy the Vampire Slayer finally hung up her wooden stake, Firefly's your show. You can catch it on … [Read more...] about We are just too pretty for God to let us die
Warning: Use These 5 Surefire Headline Formulas at Your Own Risk
Copyblogger is consistently one of my favorite blogs, and this article on powerful headlines is a good example of why. It's the opposite of magic bean thinking—it's about communicating effectively to make real connections. Brian Clark doesn't just give the standard advice about copywriting, he digs into why that advice works and how to use it well. … [Read more...] about Warning: Use These 5 Surefire Headline Formulas at Your Own Risk
Capturing the micro attention span
I've been very fortunate to attract a lot of attention with the Squidoo lens I created on Pema Chodron. There are usually multiple reasons why a particular piece takes off (Pema's tremendous wisdom and the power of her writing and speaking are obviously central), but I thought I'd examine one component that's relevant to anyone trying to create … [Read more...] about Capturing the micro attention span
What have you learned this week?
I used to work with a CEO of a medium-sized company. They cranked out a medium sort of product in a medium way. I came into his clutches when our fast, dysfunctional and slightly amazing company got bought by his slow, nonfunctional and entirely mediocre one. He was easily one of the most offensive people I have met in the business world. (He once … [Read more...] about What have you learned this week?
