We writers in English are lucky ducks. We almost always have the opportunity to choose between at least two options for a word. We can choose the elevated, elegant word that impresses, or the blunt, pushy word that has power. Let me give you an example. Two words with the same meaning. The first is fornicate. Its roots are in Latin. It's a fussy … [Read more...] about Use the language of power
Social Media Marketing: Why You Should Learn and Master It
Dosh Dosh is always good for smart, thoughtful posts about social media, blogging, and how to use Web 2.0 to your advantage. This post on social media marketing is a good example. "The process of promoting your site or business through social media channels is a powerful strategy that will get you links, attention and massive amounts of … [Read more...] about Social Media Marketing: Why You Should Learn and Master It
Does Your Agency Make these Boneheaded PR Mistakes?
Something's in the air lately. I've seen a good half-dozen vitriolic blog posts this week about clueless PR pros, ham-fisted pitches, and birdbrained astroturf attempts. And while a journalist just throws a bad pitch away and rolls her eyes, a blogger will take positive glee in blogging your cluelessness for all to see. The Long Tail's Chris … [Read more...] about Does Your Agency Make these Boneheaded PR Mistakes?
Beyond Google page one–10 ways to maximize your click-through
A lot of folks are obsessed with making page one of Google. People who think Twitter is what birds do want to be number one on Google. I have a friend who does marketing for small law firms, some of whom have been known to ask her to get them on page one of Google even though they have no Web site. She is very nice about it. Depending on … [Read more...] about Beyond Google page one–10 ways to maximize your click-through
