Here's an entertaining video, well-crafted to be virally passed along. Your designer might already have sent it to you. It was passed along to me, I snickered, and sent it to some fellow marketing geeks in my office. You can study it as a useful example of how to make a video that will get passed along, and it does well at that. But I thought it … [Read more...] about Is Your Good Taste Costing You Customers?
The Absence of Fear is not Courage. The Absence of Fear is Mental Illness.
I am awfully pleased for my friend Naomi, who made the front page of Digg yesterday with this post: What to do when you're scared sh*tless. (Sphinn censored the name by dropping the last word, respectful asterisk and all. How sad is that? It's also a study in what differentiates a great headline from a mediocre one.) For those who will read … [Read more...] about The Absence of Fear is not Courage. The Absence of Fear is Mental Illness.
Relationship Marketing Series #1: Create a Human Connection
This is the first in an occasional (in other words, whenever I get a wild hair) series on the essentials of relationship marketing. Relationship marketing focuses on nurturing ongoing relationships with customers, instead of strip-mining prospects for one-time purchases. There have been dozens of riffs on this over the last 15 years or so, with … [Read more...] about Relationship Marketing Series #1: Create a Human Connection
Top 10 Stupid Online Business Ideas that Made Someone Rich
Funny, interesting, and smart. A good whack on the head to get us out of stale thinking. Who knew you could get rich selling plastic wishbones?read more | digg story … [Read more...] about Top 10 Stupid Online Business Ideas that Made Someone Rich
