Don't waste your Thanksgiving Friday off (for those in the U.S., that is) Stumbling for an hour or two to find good stuff. Here's a freshly Stumbled list for your attention-deficit enjoyment.Wedding photo from the new Russia So complicated it must be profound 10 Symptoms of TV Addiction Ouch. Top Ten Celebrity Buddhists Wikipedia's list of … [Read more...] about StumbleUpon Friday
Nanomarketing
The always interesting Hugh McLeod, also known as Gaping Void, has some thoughts on micromarketing. He's found that the smaller the "events" he organizes for Stormhoek (the small winery he promotes), the more he gets out of it. One way to make an impression is to throw a schmoozy, boozy meat market, invite Paris Hilton to show up for 20 … [Read more...] about Nanomarketing
Can Anything Remarkable Survive Your Approval Process?
When you're creating content for customers, it's smart to put it in front of a few people before you distribute it widely. But a common and serious pitfall in professional communications is letting everyone and her Aunt Mary look over materials, each feeling free to add a critique. The VP of marketing doesn't think it's sexy enough. The accountant … [Read more...] about Can Anything Remarkable Survive Your Approval Process?
The Nine Best Storylines for Marketing
Guy Kawasaki writes about Lois Kelly's new book and the kinds of stories that move people to action. Worth a look to go through the nine most effective storylines and see how your project's matches up, and I'm planning on ordering LK's book for a deeper dive. read more | digg story … [Read more...] about The Nine Best Storylines for Marketing
