Gene Simmons got fired from The Apprentice tonight. (Ah, will I ever get tired of seeing those lovely words?) In addition to the deep personal satisfaction it gives me to watch Gene Simmons get fired, there are some things to learn. Gene Simmons Got Fired Because He Didn't Know His Customer(My sincere apologies to those who don't watch the show, … [Read more...] about Why Gene Simmons Got Fired
Is Your Tactic Remarkable, or Just a Gimmick?
Putting a dollar bill in your direct mail advertising was a great gimmick when people started doing it. There's a lot of energy in physical money, and for awhile it was a terrific way to attract attention. Some marketers even used $20 bills for certain highly targeted campaigns. One high roller is reputed to have used $100 bills, sent via FedEx, in … [Read more...] about Is Your Tactic Remarkable, or Just a Gimmick?
Ready to Start a Blog? Check out this Handy Resource
I downloaded this free ebook by Caroline Middlebrook, and it's a wonderfully helpful resource if you want to create a blog. It walks you through creating a WordPress blog on your own hosted server (which I would have done myself if I had known it was this cheap and easy). You don't need to have an actual physical machine, or a geeky nephew who … [Read more...] about Ready to Start a Blog? Check out this Handy Resource
New Media Workshop: What Do You Do When the Conversation Gets Ugly?
There's a lot of inspiring rhetoric out there about "the conversation" that new media allows. Your customers will be able to extoll your purple cow to one another and make you disgustingly rich. The media will find you and enter into deep, soul searching conversation about your product or project. Other bloggers will link to you and bring you fame … [Read more...] about New Media Workshop: What Do You Do When the Conversation Gets Ugly?
