Image by emdot. Somewhere along the line, a strange distinction grew up between PR and marketing. Each side tends to hold its own set of not-very-realistic stereotypes about the other. (I won't make enemies by describing them here.) I can't tell you how many times I've heard PR pros say "That's just marketing," and marketers say … [Read more...] about Is Social Media Better for PR or for Marketing?
Linky Saturday: Resources for February 2, 2008
Image by LittleGoldWoman Here's another collection of interesting and useful resources for you. How to be Creative on Gaping Void. This is Hugh Macleod's signature manifesto on creativity, risk, integrity, success and doing what you were put on this earth to do. The original posts are several years old, but he adds to it frequently. How to be … [Read more...] about Linky Saturday: Resources for February 2, 2008
The Most Satisfying Marketing Position
In a comment conversation on Caroline Middlebrook's blog, I remembered a great riff from Permission Marketing. Godin talks about two ways to get married. Traditional or "interruption" marketing has you conducting a bunch of demographic analysis to find the perfect singles bar. Then you buy a really flashy suit and shoes, and spend an evening … [Read more...] about The Most Satisfying Marketing Position
Relationship Marketing Series #4: Show Up
My much-loved friend Jon once told me he lives by three rules: Show Up, Pay Attention, Don't Lie. He says that even when things get pretty hairy, those three are simple enough to remember. Over the years, I've found them a handy combination, and they actually do cover about 98% of what you have to deal with. They work just as well in the work … [Read more...] about Relationship Marketing Series #4: Show Up
