Flickr Creative Commons image from the wonderful babasteve. I was reading a perfectly good blog the other day, and he started talking about the new(ly perceived) importance of marketing to women. The marketing mainstream is slowly waking up to the fact that women make a lot of buying decisions, and it might be a good idea to start communicating … [Read more...] about Free 115-Page Tutorial on Marketing to Women
Just Say No to Crap
The best part about this video is how much it looks like its non-satirical cousins. Click through on a service like Entrecard to 80 or 90% of droppers and you'll see blogs that don't surpass this video for sophistication of content or presentation. (There are some wonderful exceptions, I do not mean to bash.) My Ten Commandments might have had a … [Read more...] about Just Say No to Crap
Relationship Marketing Series #5: Pay Attention
Remember we talked about my friend Jon's dictum: "Show up, pay attention, don't lie?" I've already talked about showing up; today, I'll share a few thoughts on paying attention. There's hardly anyone who won't benefit from spending more time on this. It's the cornerstone of at least one major world religion, and the watchword for everyone from … [Read more...] about Relationship Marketing Series #5: Pay Attention
Giving Your Readers a Break
I remember the very first issue of WIRED magazine. We all thought it was cool that there was a magazine talking about this geeky stuff we were doing. It looked really different from anything else that was being published, and not all that design innovation was useful. There was a lot of hot pink type on lime green backgrounds, text superimposed on … [Read more...] about Giving Your Readers a Break
