By Sonia Simone Ittybiz is one of my two or three favorite blogs, and one of the few I read religiously every day. She helps small businesses with their marketing, and she has an amazing ability to cut through people's self delusion and help them figure out what they really do. Naomi gave us five questions to answer--privately for ourselves, … [Read more...] about What Do You Really Do?
50 Things Your Customers Wish You Knew
Some items on this list might seem cynical, but they're not. The fact is, it doesn't matter what kind of customers you have. I don't care if your customers are kidney donors or Zen masters or million-dollar contributors to your nonprofit organization. Each one of us has some less-than-loveable characteristics that tend to come to the forefront when … [Read more...] about 50 Things Your Customers Wish You Knew
Oh, Grandma, What Big Lies You Tell
I recently heard a recording of a certain successful Internet marketer. The recording was made some years ago, before he got quite so successful. He was telling a seminar crowd how good he was at the "sincerity thing." He didn't quite come out and say he was faking his sweet, goofy, ordinary guy style. But let's just say that the … [Read more...] about Oh, Grandma, What Big Lies You Tell
Top-Secret Copywriting Trick
For those who don't read Copyblogger, I have a post there today on a super top-secret, "if we told you we'd have to shoot you" copywriter's trick. I hope you'll go check it out! How to Be a Copywriting Genius: The Brilliantly Sneaky Trick You Must Learn … [Read more...] about Top-Secret Copywriting Trick
