They wreck our stuff, kill our sleep and chase away our non-parenting friends. But we still love 'em and want to take care of them. I've learned a lot about effective persuasive communication from my three-year-old. And it only makes sense. Toddlers are too small to do much, and lack their own credit cards, but they need the same food, shelter, … [Read more...] about The Toddler’s Guide to Salesmanship
Unlock the Secret Art of SEO
SEO (search engine optimization) has a reputation as some kind of mystical black art, with all kinds of arcane divinations needed to placate the great and mysterious Google. Some folks believe that you need to pay giant dollars to a specialized wizard consultant to burn the right kind of incense and play the right kind of games that will put you on … [Read more...] about Unlock the Secret Art of SEO
The Three Bears of Social Media Marketing: Part 3 (Baby Bear)
By Sonia Simone OK, if Mama Bear is about conversation and connection, and Papa Bear is about listening more than you talk (sometimes known as lurking), what's Baby Bear? Baby Bear makes friends easily, and he always has a lot to say. He can be awfully cute—even adorable, if you do it right. So I hope you'll forgive him for not … [Read more...] about The Three Bears of Social Media Marketing: Part 3 (Baby Bear)
The Three Bears of Social Media Marketing: Part 2 (Papa Bear)
By Sonia Simone OK, the Mama Bear of social media marketing is the customer conversation model. It's about connection, warm fuzzies, community, all that good stuff. The Papa Bear model isn't quite so fuzzy. I call it Papa Bear because it's the model that makes the most sense for gigantic organizations, but it can also be an important … [Read more...] about The Three Bears of Social Media Marketing: Part 2 (Papa Bear)
