Week Five: Your buyer, Your offer
In this session, we build a stronger understanding of both our buyer and the offer we’re making to them.
We start with some questions about who your buyer is — inside and out. (Even if you’ve done this exercise in the past, it’s a good warm-up before any sales campaign.)
Then in the second half, we break down your offer — the product or service you’ll be selling — into manageable message bites.
Together, we’re building a collection of “LEGO” for your marketing messages: Individual ideas and insights that can be combined like building blocks in almost infinite ways.
➡️ To get your coursework done, feel free to join any of our live coworking sessions – the links to join are on your Member Home Page. It’s always fine to come late or leave early. It’s not weird to join for just 5-10 minutes to get your momentum going!
➡️ Send me your draft when it feels like it’s 60-75% there (or any time you’re stuck), at sonia@remarcom.com.
Here’s a PDF version of the worksheet for part 1: WORKSHEET – Your Ideal Customer Profile
Click here for Class Notes (including questions and notes for part 2)
Video and audio replays
Scroll down for downloadable versions. 😊
Part 1: Your customer
Taking the time to know who your buyer is, and what drives them.
Audio version
Part 2: Your offer
What you’re putting together to sell to this buyer.
Audio version
Q&A
A great question about how to handle the communication of multiple offers.
Audio version
Downloadable audio versions
