In a comment conversation on Caroline Middlebrook's blog, I remembered a great riff from Permission Marketing. Godin talks about two ways to get married. Traditional or "interruption" marketing has you conducting a bunch of demographic analysis to find the perfect singles bar. Then you buy a really flashy suit and shoes, and spend an evening … [Read more...] about The Most Satisfying Marketing Position
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Relationship Marketing Series #4: Show Up
My much-loved friend Jon once told me he lives by three rules: Show Up, Pay Attention, Don't Lie. He says that even when things get pretty hairy, those three are simple enough to remember. Over the years, I've found them a handy combination, and they actually do cover about 98% of what you have to deal with. They work just as well in the work … [Read more...] about Relationship Marketing Series #4: Show Up
Why Gene Simmons Got Fired
Gene Simmons got fired from The Apprentice tonight. (Ah, will I ever get tired of seeing those lovely words?) In addition to the deep personal satisfaction it gives me to watch Gene Simmons get fired, there are some things to learn. Gene Simmons Got Fired Because He Didn't Know His Customer(My sincere apologies to those who don't watch the show, … [Read more...] about Why Gene Simmons Got Fired
Is Your Tactic Remarkable, or Just a Gimmick?
Putting a dollar bill in your direct mail advertising was a great gimmick when people started doing it. There's a lot of energy in physical money, and for awhile it was a terrific way to attract attention. Some marketers even used $20 bills for certain highly targeted campaigns. One high roller is reputed to have used $100 bills, sent via FedEx, in … [Read more...] about Is Your Tactic Remarkable, or Just a Gimmick?
