Have you ever signed up for an interesting-looking freebie online, only to regret it within 48 hours as you were deluged with offers to buy whatever stuff that particular individual was selling? You know the kind I mean. They make their first pitch, ok cool, fair enough. Then they follow it up. "Mr. Fancypants, did you get my last … [Read more...] about Are We There Yet?
marketing
Relationship Marketing Series #5: Pay Attention
Remember we talked about my friend Jon's dictum: "Show up, pay attention, don't lie?" I've already talked about showing up; today, I'll share a few thoughts on paying attention. There's hardly anyone who won't benefit from spending more time on this. It's the cornerstone of at least one major world religion, and the watchword for everyone from … [Read more...] about Relationship Marketing Series #5: Pay Attention
Giving Your Readers a Break
I remember the very first issue of WIRED magazine. We all thought it was cool that there was a magazine talking about this geeky stuff we were doing. It looked really different from anything else that was being published, and not all that design innovation was useful. There was a lot of hot pink type on lime green backgrounds, text superimposed on … [Read more...] about Giving Your Readers a Break
Is Social Media Better for PR or for Marketing?
Image by emdot. Somewhere along the line, a strange distinction grew up between PR and marketing. Each side tends to hold its own set of not-very-realistic stereotypes about the other. (I won't make enemies by describing them here.) I can't tell you how many times I've heard PR pros say "That's just marketing," and marketers say … [Read more...] about Is Social Media Better for PR or for Marketing?
