Flickr Creative Commons photo by babasteve "Marketing" (particularly Internet marketing) seems to be the subject of about 90% of blogs. It's the single most common topic for lenses on Squidoo. And it's a generally accepted synonym for lies, half-truths and general bullshit. A lot of people hate marketing without knowing exactly what it is. So … [Read more...] about What Is Marketing, Anyway?
marketing
Relationship Marketing or Social Media?
I met a woman recently who's a relationship marketing expert. Her expertise lies with big, household name companies--she uses different tactics, but most of them are various flavors of "frequent flyer" programs that reward ongoing customer relationships. She says that she gets the question all the time, "We only have budget for one … [Read more...] about Relationship Marketing or Social Media?
Some Good Free Resources for Online Marketing Newbies
There is a scary amount of information out there about Internet marketing, and a lot of it is garbage. In fact, probably 95% of it is garbage, beating out even Sturgeon's Law. But some of it is very worthwhile, so I thought I'd share the best links I've found over the past six months or so. The latest fad from successful (and rich) marketing … [Read more...] about Some Good Free Resources for Online Marketing Newbies
A Simple Technique to Capture and Keep Search Engine Traffic
Patrick Meninga, who has a great blog on overcoming addiction, asked a question over at the Authority Blogger forum about how to make his blog stickier for readers who found him on search engines. He's getting a good amount of search engine traffic, but they don't stick around. This was a simple tactic I proposed to him, and it struck me that the … [Read more...] about A Simple Technique to Capture and Keep Search Engine Traffic
