They wreck our stuff, kill our sleep and chase away our non-parenting friends. But we still love 'em and want to take care of them. I've learned a lot about effective persuasive communication from my three-year-old. And it only makes sense. Toddlers are too small to do much, and lack their own credit cards, but they need the same food, shelter, … [Read more...] about The Toddler’s Guide to Salesmanship
marketing
The Three Bears of Social Media Marketing: Part 3 (Baby Bear)
By Sonia Simone OK, if Mama Bear is about conversation and connection, and Papa Bear is about listening more than you talk (sometimes known as lurking), what's Baby Bear? Baby Bear makes friends easily, and he always has a lot to say. He can be awfully cute—even adorable, if you do it right. So I hope you'll forgive him for not … [Read more...] about The Three Bears of Social Media Marketing: Part 3 (Baby Bear)
The Three Bears of Social Media Marketing: Part 2 (Papa Bear)
By Sonia Simone OK, the Mama Bear of social media marketing is the customer conversation model. It's about connection, warm fuzzies, community, all that good stuff. The Papa Bear model isn't quite so fuzzy. I call it Papa Bear because it's the model that makes the most sense for gigantic organizations, but it can also be an important … [Read more...] about The Three Bears of Social Media Marketing: Part 2 (Papa Bear)
The Three Bears of Social Media Marketing: Part 1 (Mama Bear)
By Sonia Simone The Ad Contrarian Bob Hoffman, who can always be counted on to spice things up, wrote a thought-provoking post for Copyblogger last week about the lack of real interactivity for the huge majority of Web users. Bob has long held that the idealistic social media model of a rich, layered conversation replacing traditional … [Read more...] about The Three Bears of Social Media Marketing: Part 1 (Mama Bear)
