Article marketing is popular at the moment, and the basic idea is sound. You write articles that are useful and interesting, host them on sites like ezinearticles, and with all the trust and authority you generate, you'll have more customers than you can handle pushing and shoving a path to your door. Well, it sort of works like that. That flood … [Read more...] about Can anyone write an article?
marketing
Tumblr and the Thirty Day Slap
Apparently some interesting events at Thirty Day Challenge over the weekend. The 30DC is a well-publicized free Internet marketing training program run by an Australian marketer named Ed Dale, and from what I've seen of it, it does provide sound methodology and solid advice on Web 2.0 marketing strategy. But as every educator knows, there's a gap … [Read more...] about Tumblr and the Thirty Day Slap
Write your own dictionary
I've been working lately on a marketing dictionary. Ok, I've written two definitions so far. But as I run across marketing terms that are a little jargon-y to normal people (that is, those of us who aren't marketing geeks), I go ahead and create a new one. Creating a resource like this is one way to create marketing that gives value before you get … [Read more...] about Write your own dictionary
There are no magic beans
I got a sales letter recently from a guy who sells marketing eBooks and seminars. The last email I got from him (before I unsubscribed) promised a MAGIC HYPNOTIC TOOL that would put prospects into a literal trance and get them to buy stuff. Any time you see a message like this, your crap detector should ring like crazy. You don’t want customers … [Read more...] about There are no magic beans
