Like every other cheapskate on the Web, I registered a bunch of domains with GoDaddy. Now they send me weekly junk mail. Maybe it doesn't officially qualify as spam—I'm a paying customer and I sort of care about what they have to offer, but their offer isn't tailored to how I buy or what I might be interested in. But never mind that, the thing … [Read more...] about Special savings for you, Mr. Fancypants
marketing
Are you a barracuda or a clownfish?
I meet so many businesspeople who have great ideas, strong execution, and a great passion for delivering value to their customers. The missing ingredient is sales. They hate selling or they're terrible at it—or, most typically, both. Yes, you can outsource selling—but usually you have to be good at it first. You have to unlock the messages that … [Read more...] about Are you a barracuda or a clownfish?
101 ways to get more traffic
This is a good example of linkbait—101 ways to get more traffic. Don't you want to click through right this instant and start getting some useful ideas? My favorites are #20 ("do not be boring"), #89 ("break a record or shoot to be in the Guinness world records for something"), and #84 because a profanity filter put asterisks … [Read more...] about 101 ways to get more traffic
It’s the benefits, darling
I originally called this "It's the benefits, stupid," but this morning it occurred to me that a campaign slogan from the 1992 presidential campaign now officially qualifies as ancient history. Dang, I'm old. Anyway: I don't think anyone, anywhere has combined Leonard Cohen, the iPod, and cleft palate surgery in one piece of writing … [Read more...] about It’s the benefits, darling
