I originally called this "It’s the benefits, stupid," but this morning it occurred to me that a campaign slogan from the 1992 presidential campaign now officially qualifies as ancient history. Dang, I’m old.
Anyway:
I don’t think anyone, anywhere has combined Leonard Cohen, the iPod, and cleft palate surgery in one piece of writing before.
New definition at Sonia’s marketing dictionary: benefits, not features.
Great article. The minute your customers are aware of how hard you are working for them, they stop feeling taken care of and begin to feel complained at.
I’m sure this applies to blogging too.