Hi there! If you’ve found this page, you’re probably either a fan of Gary Barnes or Sonia Simone. (Or both, in which case you get two gold stars.)
Gary and Sonia are working on something special for you, and we’d like to kick it off by getting you some great free information.
Who’s Sonia Simone?
Like a lot of people in this lovely “new economy,” Sonia Simone was a hard-working corporate employee who found that her “day job” was starting to look less and less secure.
When she finally left that position to strike out on her own, she was really excited about everything she was doing . . . but she was also insanely stressed out.
She got lucky. At a local networking event, she ran across someone who helped her see what she was doing well (so she could do more of that), see where she was making herself crazy (so she could knock it off), and understand how she could make smarter choices in this entrepreneurial life.
Sonia never wanted to lose herself in her business — her goal was always to create a business that would help her have a terrific life.
The person she met is Gary Barnes, and as her business coach, he’s been one of her most important allies on her entrepreneurial journey.
Looking back, Sonia realized that it wasn’t having her own shop that was so stressful. It was all of the baggage she carried about the idea of being an “entrepreneur.”
We carry a lot of head trash around the idea of being an “entrepreneur”
Even the word seems to carry so much stress.
Mortgaging your house to make payroll. (And then having the company die anyway.) Dumping an unfair workload onto your spouse. Broken promises to your kids.
And all this to feed an adrenaline addiction that you may not have. Unlike Gary, you might not bungie jump or fly on trapezes. (Sonia doesn’t even ski.)
But Sonia had another stroke of luck. To help her build a copywriting business, she started a blog. And on the blog, she started to meet a different kind of entrepreneur.
Did they have stress?
Oh yeah, these new entrepreneurial friends had plenty of stress. Some days (or weeks) were anxious and crazy busy and they didn’t know where to go next.
A satisfying life isn’t one long soak in the tub. Challenge and growth are stressful, no two ways about it.
But they also had a lot of freedom. A lot more freedom than the more traditional entrepreneurs Sonia knew.
These folks weren’t slaves to their business. They could ramp up or down, depending on their goals. Maybe because they were online, they were quicker to get help when they needed it — sometimes a coach, sometimes a VA, sometimes automation.
And they took breaks when they needed to. They put their relationships first. For the most part, they maintained their most important machine.
Entrepreneurship has changed. We have new tools, new ways to access markets, and new economic patterns have given us a lot more varied ways of making a living, even if we’re doing something traditional.
And education about how to make your business work is so much better (cheaper, easier to find, more comprehensive) than it was when Sonia first started poking around on the SBA website trying to figure out how she could get started as a freelance copywriter.
We don’t have to choose any more between complicated/limited information (“First, sign a lease for $5000 a month”) and the sleazy “hey, get rich sitting at home in your underwear!” stuff.
Sonia’s take on what holds businesses back
Looking back on what kept her in a day job for so long, Sonia has found what she calls five lies of entrepreneurship. (OK, you could say “myths,” but let’s face it, “lies” is a better headline.)
These are five ideas that might once have been true, or they might have always been baloney. It doesn’t matter.
What does matter is that if any of these is holding you back today, they can all be reframed
or just plain old ignored.
If you run a business today, these lies can still trip you up. They can keep you from expanding, from growing, from really enjoying your business, and from building a business that supports your life instead of eating it alive.
Here are the five lies Sonia has zeroed in on:
- That entrepreneurs are some kind of special breed of human being … that they’re “different” from you or me.
- That a business has to eat your life.
- That entrepreneurs have to be crazy risk-takers.
- That there’s a Right Way and a Wrong Way.
- That having your own business is all or nothing.
Sonia will get into the details of each of these for you, with what she’s found in her own business (and particularly in her work with Gary) about how to get past them.
She’s decided to deliver this along with her free e-course on effective content marketing, because that’s the most powerful tool Sonia has found to make any business work. (Especially if you’re like her, and selling isn’t your strong suit.)
To get the 5 Lies and 10 additional lessons on creating amazing content marketing, just enter your name and email address in the box below.
We will never share your name or email with anyone, ever.
And of course, if you decide the content isn’t right for you, it’s two clicks to unsubscribe. No harm, no foul.
On Thursday, October 14 at 10:00 a.m. Mountain Time, Gary and Sonia are hosting a free “traction call,” where Gary will help two entrepreneurs get out of a “stuck” situation and start moving forward again in their businesses. Sign up at the form above to get all of the information about the call.
(P.S.)
Sometimes pop-up blockers or other web tools can keep you from seeing the form. So if you can’t see the form or you’re having any trouble signing up, just email us at sonia (at) remarcom (dot) com and we’ll get you up manually.
