They wreck our stuff, kill our sleep and chase away our non-parenting friends. But we still love 'em and want to take care of them. I've learned a lot about effective persuasive communication from my three-year-old. And it only makes sense. Toddlers are too small to do much, and lack their own credit cards, but they need the same food, shelter, … [Read more...] about The Toddler’s Guide to Salesmanship
eclectic
Are We Allowed to Write About Politics?
By Sonia Simone I'll say one thing for Dan Kennedy, the guy is up front about how much he hates liberals. I subscribe to his marketing newsletter, and am constantly on the verge of canceling. He hates liberals in every issue. He hates liberal politicians and liberal voters and liberal businesspeople and liberal household pets. If he finds out … [Read more...] about Are We Allowed to Write About Politics?
Why Mom Was Right About Success
By Sonia Simone Let's face it, moms know everything. (Of course, now that I have a child, I realize how pitifully incorrect this is. Never mind.) Mom had it right on the big stuff, anyway. And she had it right because she loved you, and love is smarter than anything. So as a last-minute mother's day present, here are 6 (ok, 5) mom-approved … [Read more...] about Why Mom Was Right About Success
The Hidden Cost of Playing It Safe
By Sonia Simone A lot of us put significant energy into keeping it safe. We don't want to do anything that wouldn't be tasteful. We don't want to do anything that would get on anyone's nerves. And we truly, madly, deeply don't want to make any mistakes. If we get a complaint or some crabby feedback, we scurry back and "fix" what we … [Read more...] about The Hidden Cost of Playing It Safe
