Here's an entertaining video, well-crafted to be virally passed along. Your designer might already have sent it to you. It was passed along to me, I snickered, and sent it to some fellow marketing geeks in my office. You can study it as a useful example of how to make a video that will get passed along, and it does well at that. But I thought it … [Read more...] about Is Your Good Taste Costing You Customers?
copywriting
Use the language of power
We writers in English are lucky ducks. We almost always have the opportunity to choose between at least two options for a word. We can choose the elevated, elegant word that impresses, or the blunt, pushy word that has power. Let me give you an example. Two words with the same meaning. The first is fornicate. Its roots are in Latin. It's a fussy … [Read more...] about Use the language of power
Beyond Google page one–10 ways to maximize your click-through
A lot of folks are obsessed with making page one of Google. People who think Twitter is what birds do want to be number one on Google. I have a friend who does marketing for small law firms, some of whom have been known to ask her to get them on page one of Google even though they have no Web site. She is very nice about it. Depending on … [Read more...] about Beyond Google page one–10 ways to maximize your click-through
The most powerful lever to get the results you want
There are a lot of tactics to attracting attention on the Internet. You might use pay-per-click advertising, banners, backlinks from trusted sources, a visible presence on social media sites. But attracting attention is only the very first part of the game. Whether you're on the Web or using more traditional media, you don't just want to capture … [Read more...] about The most powerful lever to get the results you want
