Found in an email from my son's preschool. Should I be alarmed?Deadline for re-enrollment is January 14th, after the 14th we open the reaming spot up to Waitlist and the public. … [Read more...] about Why You Need a Professional Copyeditor
copywriting
If I Ever Turn into Gene Simmons, Shoot Me
It looks like Chaim Witz, more popularly known as Gene Simmons, will be the keynote speaker at a certain direct marketing conference this year. Good news for me, since there's a couple thousand bucks I won't have to spend. Maybe I'll hold my own mini-conference at home and spring for a set of Seth's DVDs. After a day or two of gratitude that I … [Read more...] about If I Ever Turn into Gene Simmons, Shoot Me
How to Write a Bulletproof Newsletter
I can recommend this smart, thoughtful post (and not just because she added me as a recommended newsletter--although really, that does show what a brainy and perceptive person she is, doesn't it?) about creating bulletproof newsletters. The takeaway for me is to give even more goodies as links in my e-newsletter. All of your communication needs … [Read more...] about How to Write a Bulletproof Newsletter
Can Anything Remarkable Survive Your Approval Process?
When you're creating content for customers, it's smart to put it in front of a few people before you distribute it widely. But a common and serious pitfall in professional communications is letting everyone and her Aunt Mary look over materials, each feeling free to add a critique. The VP of marketing doesn't think it's sexy enough. The accountant … [Read more...] about Can Anything Remarkable Survive Your Approval Process?
