By Sonia Simone OK, if Mama Bear is about conversation and connection, and Papa Bear is about listening more than you talk (sometimes known as lurking), what's Baby Bear? Baby Bear makes friends easily, and he always has a lot to say. He can be awfully cute—even adorable, if you do it right. So I hope you'll forgive him for not … [Read more...] about The Three Bears of Social Media Marketing: Part 3 (Baby Bear)
copywriting
Why Being A Dork is a Wonderful Thing
I had a ton of fun with the Copyblogger post last week. And just for the remarkable communication readers, here's the line I cut out because it seemed unseemly for Brian's blog: Fake enthusiasm is as easy to spot as a pair of fake DDs, and even less appealing. Unleash Your Inner Dork to Become a Better Copywriter … [Read more...] about Why Being A Dork is a Wonderful Thing
Work Your Copy into Fighting Shape
This week's post on Copyblogger will have you turning your pudgy, wheezy copy into sculpted, toned paragraphs of steel. How to Lose 30 Pounds of (Writing) Flab Overnight … [Read more...] about Work Your Copy into Fighting Shape
8 Ways to Use Numbers in Headlines
I sympathize with blog readers who hate numbers in post titles. "10 Ways to X" is a classic headline formula, but it's being worked to death online. Up to 86% of the time, it's a lazy way to drum up a post without putting too much thought into it. 64% of sophisticated blog readers believe that using a number in a post title is so pathetically … [Read more...] about 8 Ways to Use Numbers in Headlines
