(Photo: Luo Shaoyang) I wouldn't ask you to do anything I won't commit to myself. Here are my resolutions for 2008. (Incidentally, here as always, "customers" just means "people you want to persuade to take action." When you read these, think of the folks you want to convince to pay for your service, donate to your nonprofit, volunteer for your … [Read more...] about 10 Resolutions for the Remarkable
connection
Be Happy, Make Money, Help Others
Maureen reminded me that it's really hard for many nonprofit organizations to get over their unhelpful mindset around money. Nonprofit workers often have limited (or hostile) ideas about wealth that get in the way of their goals to mobilize a lot of resources and help a lot of people. I've been working on some materials to try and help people get … [Read more...] about Be Happy, Make Money, Help Others
If You’re Going to Interrupt Me, Do It Intelligently
Do you hate this as much as I do? There is nothing worse than clicking on a Google listing (even worse, an AdSense listing) and getting a piece of dancing baloney flying in my face while I’m still trying to get my bearings and see where I am. I'm talking about those little information screens (very often found on sites that are trying to sell you … [Read more...] about If You’re Going to Interrupt Me, Do It Intelligently
Relationship Marketing Series #2: Don’t Be a Bad Boyfriend
Most businesses spend most of their marketing budget finding new customers. That's because finding new customers is expensive. Prospective customers tend to spend a lot of time viewing you with fear and suspicion. They know you're trying to sell them something, and they don't trust anything you say. After all, you just might turn out to be … [Read more...] about Relationship Marketing Series #2: Don’t Be a Bad Boyfriend
