Nice post a few weeks ago from Church of the Customer (found them today on Seth's blog, good stuff) about the art of the thank-you note. A handwritten note is about the cheapest and easiest way to make a memorable micro-connection. But when you're going to be memorable, take an extra minute to get it right. I'd add two suggestions to Church of … [Read more...] about Make a Connection for 50 Cents
connection
A Manual for the Odd and Lonesome
Tonight I offer you a lovely post by Shane of Shane and Peter about the process of learning to connect with other people. I have a sneaking suspicion that a lot of folks who read this blog (certainly the person who writes it) can identify with the gawky, geeky boy who didn't know how on earth to meet all of those other humans milling around him. … [Read more...] about A Manual for the Odd and Lonesome
Nanomarketing
The always interesting Hugh McLeod, also known as Gaping Void, has some thoughts on micromarketing. He's found that the smaller the "events" he organizes for Stormhoek (the small winery he promotes), the more he gets out of it. One way to make an impression is to throw a schmoozy, boozy meat market, invite Paris Hilton to show up for 20 … [Read more...] about Nanomarketing
The Absence of Fear is not Courage. The Absence of Fear is Mental Illness.
I am awfully pleased for my friend Naomi, who made the front page of Digg yesterday with this post: What to do when you're scared sh*tless. (Sphinn censored the name by dropping the last word, respectful asterisk and all. How sad is that? It's also a study in what differentiates a great headline from a mediocre one.) For those who will read … [Read more...] about The Absence of Fear is not Courage. The Absence of Fear is Mental Illness.
