I'm finding myself in a niche lately, which is nice but not necessarily where I want to be. I happen to be obsessed with marketing for small business at the moment—with helping nice, normal people figure out the great beautiful chaos that is the Web 2.0 world. That's what's keeping me up late and waking me up early. (That, and my utterly gorgeous … [Read more...] about The joys of eclectic blogging
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Setting the table
It's been kind of eerie in here as I'm working on providing a reasonable baseline of content before I try to drive any traffic in. It's a little like setting the table before a big party. Who's going to show up? Will everyone get along and have a fabulous time? How drunk are they going to get? If you happen to come by early, I'm always happy to get … [Read more...] about Setting the table
There are no magic beans
I got a sales letter recently from a guy who sells marketing eBooks and seminars. The last email I got from him (before I unsubscribed) promised a MAGIC HYPNOTIC TOOL that would put prospects into a literal trance and get them to buy stuff. Any time you see a message like this, your crap detector should ring like crazy. You don’t want customers … [Read more...] about There are no magic beans
What are you communicating?
My local chamber of commerce has a good reputation among businesspeople, and I thought it might be a good idea to join. I'm a terrible networker who gets a little queasy at the thought of actually delivering an elevator pitch, but I do find that sometimes I drift into conversations and find the person I'm talking with can use exactly the services I … [Read more...] about What are you communicating?
