There's a great temptation to keep your best writing in your back pocket when you're writing newsletter or marketing copy, especially a "freebie" bait piece intended to attract the attention of prospects. We want to withhold the best stuff--the great advice, the most carefully-chosen words--for paying customers. But your newsletters, Web site, and … [Read more...] about No more broccoli ice cream
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You may already be an expert
Is it just possible you could quit hoping for approval, begging for business, apologizing for your rates, or worrying about whether you're providing enough value? Is it possible that you are, in fact, much smarter, cooler, and more valuable than you realize? An interesting little mindset dance . . .read more | digg story … [Read more...] about You may already be an expert
If everything were sold like iPods
"How much is that leather couch?" "Six hundred dollars for sitting." "Ha, I'll probably just end up napping on it." "Eight hundred for napping, actually. And another six hundred if you still plan to sit as well." "Okay, $1400 and everyone can sit and nap." "Up to four people." "I think I could fit five." "Five would be piracy."read more | digg … [Read more...] about If everything were sold like iPods
Gripping your reader
I found an excellent new blog today, skelliewag.com (Oops, sorry, it's skelliewag.org.) I liked this post on creating gripping content and design, but everything I've clicked on has been good. She gives specifics on what to do, links to solid examples, and provides direction for how to fix stuff that isn't working. I'll be reading skelliewag … [Read more...] about Gripping your reader
