Flickr Creative Commons photo by babasteve "Marketing" (particularly Internet marketing) seems to be the subject of about 90% of blogs. It's the single most common topic for lenses on Squidoo. And it's a generally accepted synonym for lies, half-truths and general bullshit. A lot of people hate marketing without knowing exactly what it is. So … [Read more...] about What Is Marketing, Anyway?
Blog
Relationship Marketing or Social Media?
I met a woman recently who's a relationship marketing expert. Her expertise lies with big, household name companies--she uses different tactics, but most of them are various flavors of "frequent flyer" programs that reward ongoing customer relationships. She says that she gets the question all the time, "We only have budget for one … [Read more...] about Relationship Marketing or Social Media?
Five Good Eggs
Blogger Gary Vaynerchuk has dubbed April 3 as good people day around the blogosphere, so I thought I'd point you to five very good eggs whose blogs are characterized by generosity of spirit and great advice. Some of them are very successful and some less well-known, but I think you will get a lot out of reading any or all of these folks. These are … [Read more...] about Five Good Eggs
Happy Trustworthiness and Respect Day!
I was driving to work this morning and laughed to see a car speeding along with a Starbucks cup on the roof. It took me about 30 seconds to remember that today is the worst day of the year for gullible people (like me): April Fool's Day. If I'd thought about this in advance, I would have officially decreed this Trustworthiness and Respect day for … [Read more...] about Happy Trustworthiness and Respect Day!
