By Sonia Simone The Ad Contrarian Bob Hoffman, who can always be counted on to spice things up, wrote a thought-provoking post for Copyblogger last week about the lack of real interactivity for the huge majority of Web users. Bob has long held that the idealistic social media model of a rich, layered conversation replacing traditional … [Read more...] about The Three Bears of Social Media Marketing: Part 1 (Mama Bear)
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Why Being A Dork is a Wonderful Thing
I had a ton of fun with the Copyblogger post last week. And just for the remarkable communication readers, here's the line I cut out because it seemed unseemly for Brian's blog: Fake enthusiasm is as easy to spot as a pair of fake DDs, and even less appealing. Unleash Your Inner Dork to Become a Better Copywriter … [Read more...] about Why Being A Dork is a Wonderful Thing
Are We Allowed to Write About Politics?
By Sonia Simone I'll say one thing for Dan Kennedy, the guy is up front about how much he hates liberals. I subscribe to his marketing newsletter, and am constantly on the verge of canceling. He hates liberals in every issue. He hates liberal politicians and liberal voters and liberal businesspeople and liberal household pets. If he finds out … [Read more...] about Are We Allowed to Write About Politics?
The Nice Guy’s Guide to Authority
I'm a big fan of being a nice guy. (I'm using "guy" in a gender-neutral way here. Feel free to read it as "gy" if that floats your boat.) The kind of marketing I practice doesn't work too well for jerks. It relies on spending sustained quality time with your customers—and who wants to spend all that time with a jerk? But sometimes nice guys … [Read more...] about The Nice Guy’s Guide to Authority
