Even though (with any luck) you're marketing to lots and lots of people, no one wants to be a faceless speck in a crowd. Maybe it's a result of the industrial age. Yes, we like to be in tribes, but tribes are small, intimate things. A tribe might be 8 people or 80, but it's not 80,000. The greater the scale we have to deal with in our jobs, our … [Read more...] about Relationship Marketing Series #6, Connect With One Person
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Things to Do Before You Get Famous
Last year, internationally celebrated violinist Joshua Bell tried an experiment. He took his violin (a Stradivarius built in 1713, worth about $3.5 million) into the Washington, D.C. Metro and played for about 45 minutes. If you want to get cheap seats to hear Joshua Bell perform, expect to pay at least $100. So who stopped to listen to him play … [Read more...] about Things to Do Before You Get Famous
The Complete Flake’s Guide to
Getting Things Done
Are you smart and motivated and passionate, and have lots of cool things you'd like to get done, but somehow when it comes to doing them, you just . . . don't?
Are you great at ideas but lousy at execution? Talk a good game but don't get any results? Spend a lot of time thinking about where you want to go, but not much time actually moving your … [Read more...] about The Complete Flake’s Guide to
Getting Things Done
Email Marketing: How Not to Be a Dirty Rotten Spammer
Do you remember when you were a kid and crossed the street without looking? Remember how mad your mom got? Even if you were within your legal rights and crossing in a crosswalk, it just takes one oncoming car that doesn't see you and you're flatter than Wile E. Coyote. The "official" definition of spam is unsolicited bulk email with a commercial … [Read more...] about Email Marketing: How Not to Be a Dirty Rotten Spammer
