Turnaround and team expert Annie Hyman-Pratt joins Sonia to talk about her work on the front lines of team-building and managing extraordinary people in the face of tough company challenges. One of the reasons I founded my own company (with my wonderful business partners, of course) is that the way most companies approach their teams is pretty … [Read more...] about Annie Pratt on Resilient Leadership: How to Build a Smart, Agile Business by Crafting an Incredible Team
How Not to Be a Dirty, Rotten Spammer
Email is an incredibly effective way to nurture prospects and leads, and pave the path for those folks to make a purchase. But so much marketing email goes horribly, horribly wrong. Here’s how to get a whole lot better at it … If there’s one thing nearly everybody hates, it’s spam. It wastes our time, it insults our … [Read more...] about How Not to Be a Dirty, Rotten Spammer
4 Deep Marketing Questions (with Answers!)
How to move forward when you’ve made a big change with your business? How to get the confidence to launch your product? And just what is Sonia’s evil ulterior motive for recording her podcast? Once again, I’m jazzed to have four great questions from the audience about marketing and business. If you have a question you’d … [Read more...] about 4 Deep Marketing Questions (with Answers!)
How to Uncover What Your Audience Wants to Buy: An Interview with Ryan Levesque
An interview with Ryan Levesque, author of Ask, about what makes people buy — and how to benefit our businesses by giving people more of what they want. Author Ryan Levesque talks about ideas from his new book, Ask. He looks at how to understand our audiences more deeply, how to scale that understanding, and how to use that knowledge to … [Read more...] about How to Uncover What Your Audience Wants to Buy: An Interview with Ryan Levesque
