John T. Unger is one of the few — an artist who makes a living from his work, without the traditional gallery system. He also didn’t win a fat grant, or find a rich benefactor. Instead, over years of disciplined work, he found a way to create art that satisfied him creatively while also finding a home with happy buyers. And he’s … [Read more...] about Business and Marketing for Artists and Creative Workers, Part One
The 3 Types of Trolls You Meet Online (and How to Deal with Them)
Internet trolls: the cockroaches of the web. They’re gross, they’re unsettling, but sometimes, there they are, scurrying across the floor in front of you. Here’s what to do about it … If you spend any time online, and especially if you establish authority in your topic, you’ll eventually have to deal with a … [Read more...] about The 3 Types of Trolls You Meet Online (and How to Deal with Them)
The 7 Circles of Belief that Drive Customers to Your Business
Nearly all of us make decisions based on our beliefs — including decisions about what to buy and which businesses to connect with. The 7 Circles of Belief are a spiral path that can bring customers or clients ever closer to your business. Belief binds us together, often creating micro-tribes within our larger communities. And people want to … [Read more...] about The 7 Circles of Belief that Drive Customers to Your Business
The Difference Between B2B and B2C Marketing (and Other Questions)
What tools does the content marketer need to stay organized? What to do about subscribers who aren’t confirming opt-in? And what’s the difference in approach between B2B and B2C marketing? I answer these questions (and a few more) this week … Time again for your questions! Thanks to everyone who submitted a question for this … [Read more...] about The Difference Between B2B and B2C Marketing (and Other Questions)
