Marketing today, especially online marketing, is all about intersections. So don’t think about doing content or email or multimedia or social — they’re all woven together into one cohesive experience for your customer. This one is a riff on a talk I gave last week at the Inbound conference in Boston. It’s not an exact recap … [Read more...] about What Happens at the Crossroads of Content and Social Media
But Facebook Doesn’t Work For … (waily waily)
There’s a new article every day claiming that this or that tool “doesn’t work” to market your product. Sometimes it’s a fair statement … and sometimes it isn’t. In this ranty little episode, I talk about how to use Facebook (or any other tool or platform) in a smarter way, and how different communication … [Read more...] about But Facebook Doesn’t Work For … (waily waily)
Marketing for Writers and Other Creative Souls
Creativity is a wonderful thing. You get to make something out of nothing, have a fascinating life, bring brand-new ideas and expressions into the world. But a creative soul can sometimes make one thing tough: marketing yourself and your work. In this session, I talk about some ways that creative folks (especially writers) can get more comfortable … [Read more...] about Marketing for Writers and Other Creative Souls
How to Turn Bad News into Happy Customers
Anyone can share shiny, happy news in their content — but when it’s time to deliver something less positive, you want to think carefully about how you present the message. In this session, I break down a well-crafted “negative” message, and pull out the elements that make it work. I also talk about the psychology of … [Read more...] about How to Turn Bad News into Happy Customers
