Health and fitness have some of the strongest examples around of good content marketing — and unfortunately, they also have some of the sleaziest. It’s that time again! Today I’m talking about more things I love! (And … a couple of things I hate.) In this 30-minute episode, I look at three different health and fitness … [Read more...] about Things I Love/Things I Hate about Health & Fitness Marketing
A Simple, Powerful Creativity System to Capture and Generate More Ideas
Creativity isn’t just about getting inspired — it’s about strong systems to capture inspiration when it arises. Today I outline a simple system I’m using to capture ideas and put them into action. In this 30-minute episode, I talk about: A boring office supply that can boost your creative productivity Why going analog … [Read more...] about A Simple, Powerful Creativity System to Capture and Generate More Ideas
Anniversary Edition! On Finding Your Stubbornness and Going the Distance
It’s the podcast’s birthday! To celebrate, today I want to talk about one of my favorite traits: stubbornness. There are all kinds of traits our culture insists we “have” to have to run a successful business, but looking around, there’s just one I’ve seen. In this 22-minute episode, I talk about: How to make … [Read more...] about Anniversary Edition! On Finding Your Stubbornness and Going the Distance
Q&A: Cornerstone Content, Creativity, and the Future of Our Businesses
Cornerstone content, how to create compelling content for an “overexposed” topic, and predicting the future for our businesses. It’s Q&A day! Our wonderful community of listeners shared three questions with me today. In this 29-minute episode, I talk about: How to, in Wayne Gretzky’s phrase, “skate to where … [Read more...] about Q&A: Cornerstone Content, Creativity, and the Future of Our Businesses
