Some items on this list might seem cynical, but they're not. The fact is, it doesn't matter what kind of customers you have. I don't care if your customers are kidney donors or Zen masters or million-dollar contributors to your nonprofit organization. Each one of us has some less-than-loveable characteristics that tend to come to the forefront when … [Read more...] about 50 Things Your Customers Wish You Knew
Oh, Grandma, What Big Lies You Tell
I recently heard a recording of a certain successful Internet marketer. The recording was made some years ago, before he got quite so successful. He was telling a seminar crowd how good he was at the "sincerity thing." He didn't quite come out and say he was faking his sweet, goofy, ordinary guy style. But let's just say that the … [Read more...] about Oh, Grandma, What Big Lies You Tell
Top-Secret Copywriting Trick
For those who don't read Copyblogger, I have a post there today on a super top-secret, "if we told you we'd have to shoot you" copywriter's trick. I hope you'll go check it out! How to Be a Copywriting Genius: The Brilliantly Sneaky Trick You Must Learn … [Read more...] about Top-Secret Copywriting Trick
What Is Marketing, Anyway?
Flickr Creative Commons photo by babasteve "Marketing" (particularly Internet marketing) seems to be the subject of about 90% of blogs. It's the single most common topic for lenses on Squidoo. And it's a generally accepted synonym for lies, half-truths and general bullshit. A lot of people hate marketing without knowing exactly what it is. So … [Read more...] about What Is Marketing, Anyway?
