By Sonia Simone The latest Copyblogger post! It's been getting some very nice comments, which always makes me feel warm & fuzzy. http://www.copyblogger.com/romance-novels/ … [Read more...] about What Romance Novels Can Teach You About Copywriting
The Hidden Cost of Playing It Safe
By Sonia Simone A lot of us put significant energy into keeping it safe. We don't want to do anything that wouldn't be tasteful. We don't want to do anything that would get on anyone's nerves. And we truly, madly, deeply don't want to make any mistakes. If we get a complaint or some crabby feedback, we scurry back and "fix" what we … [Read more...] about The Hidden Cost of Playing It Safe
How to Build Stronger Customer Relationships
By Sonia Simone For those who don't read Copyblogger, I have another post there this week on using conversation to create more remarkable connections with customers. Come by and say hi! … [Read more...] about How to Build Stronger Customer Relationships
What Do You Really Do?
By Sonia Simone Ittybiz is one of my two or three favorite blogs, and one of the few I read religiously every day. She helps small businesses with their marketing, and she has an amazing ability to cut through people's self delusion and help them figure out what they really do. Naomi gave us five questions to answer--privately for ourselves, … [Read more...] about What Do You Really Do?
